Copywriting
Write persuasive sales copy for ads, landing pages, and marketing campaigns.
Overview
Copywriting is the art of writing text that persuades people to take action, like buying a product or signing up for a service. Good copywriters are among the highest-paid freelancers because their work directly drives revenue.
How to Get Started
- 1Study copywriting fundamentals (The Copywriter's Handbook by Robert Bly)
- 2Analyze successful ads, landing pages, and email campaigns
- 3Build a swipe file of effective copy examples
- 4Offer your services on Upwork or directly to businesses
- 5Create spec work for well-known brands to build your portfolio
Pros
- High earning potential
- Skills are always in demand
- Creative and strategic
- Can specialize in many areas
Cons
- Steep learning curve for effective copy
- Results-driven pressure
- Need to understand marketing fundamentals
Recommended Tools & Platforms
Pro Tip
Learn direct response copywriting, which focuses on measurable results. Copywriters who can prove their copy increases conversions can command premium rates.
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