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Social Media Management

Manage social media accounts for businesses, creating content and growing their audience.

freelancingBeginner$500 - $5,000/mo

Overview

Businesses know they need a strong social media presence but often lack the time or expertise. Social media managers handle content creation, scheduling, community engagement, and analytics across platforms.

How to Get Started

  1. 1Build your own social media presence to demonstrate skills
  2. 2Offer free management for 1-2 local businesses to build a portfolio
  3. 3Learn content scheduling tools like Buffer or Hootsuite
  4. 4Study social media marketing through HubSpot or Hootsuite Academy
  5. 5Create service packages at different price points

Pros

  • High demand from businesses of all sizes
  • Creative work
  • Can manage multiple clients
  • Scalable into an agency

Cons

  • Need to stay on top of platform changes
  • Can be time-consuming
  • Weekend/evening work sometimes needed

Recommended Tools & Platforms

BufferCanvaLaterHootsuiteMeta Business Suite

Pro Tip

Package your services (e.g., 20 posts/month + stories + engagement) rather than charging hourly. Retainer clients provide stable monthly income.

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