Email Marketing Specialist
Help businesses build and manage email campaigns that drive sales and engagement.
Overview
Email marketing remains one of the highest-ROI marketing channels. Businesses need specialists who can craft compelling emails, build automation sequences, segment audiences, and drive conversions.
How to Get Started
- 1Learn email marketing fundamentals through HubSpot Academy (free)
- 2Master platforms like Mailchimp, ConvertKit, or ActiveCampaign
- 3Build case studies by helping small businesses for free initially
- 4Create templates and frameworks you can reuse across clients
- 5Network in digital marketing communities for client leads
Pros
- High demand
- Recurring client relationships
- Measurable results
- Can work with any industry
Cons
- Need to stay current with deliverability best practices
- Results-driven pressure
- Email fatigue among audiences
Recommended Tools & Platforms
Pro Tip
Specialize in email automation sequences (welcome series, abandoned cart, re-engagement). Automation projects can command $2,000-5,000 and deliver ongoing value.
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