Buying & Flipping Websites
Buy undervalued websites, improve them, and sell for a profit.
Overview
Website flipping involves buying underperforming websites, improving their content, traffic, and revenue, then selling them for a profit. It is like flipping houses, but digital. Some flippers earn six figures per year.
How to Get Started
- 1Learn website valuation methods (typically 24-36x monthly revenue)
- 2Browse listings on Flippa, Empire Flippers, and Motion Invest
- 3Start with a small site ($500-2,000) to learn the process
- 4Improve content, SEO, and monetization to increase value
- 5List improved sites for sale at a higher multiple
Pros
- High profit potential per deal
- Develop diverse skills
- Can be done alongside other work
- Exciting and varied
Cons
- Capital required for purchases
- Risk of buying overvalued sites
- Requires multiple skills
- Due diligence is critical
Recommended Tools & Platforms
Pro Tip
Look for content sites with good traffic but poor monetization. Adding affiliate links or better ad placements to an existing traffic base can double revenue quickly.
Related Ideas
Online Consulting
Provide expert advice to businesses in your area of expertise via video calls.
Domain Name Flipping
Buy promising domain names at registration price and sell them for a profit.
Start a Content Agency
Build an agency that provides content writing services to businesses at scale.
Build an Online Community
Create a paid community around a niche topic, offering exclusive access and content.