MoneyIdeas
Building

Start a Content Agency

Build an agency that provides content writing services to businesses at scale.

online businessAdvanced$3,000 - $30,000/mo

Overview

Once you have experience as a freelance writer, you can scale by building an agency. Hire other writers, manage client relationships, and earn the margin between what clients pay and what you pay writers.

How to Get Started

  1. 1Build a track record with your own freelance writing clients
  2. 2Create systems for onboarding clients and managing writers
  3. 3Recruit reliable freelance writers for your team
  4. 4Set up a professional agency website
  5. 5Focus on a specific niche or industry for your agency

Pros

  • Highly scalable
  • Leverage other people's time
  • Recurring client relationships
  • Build a valuable business

Cons

  • Managing writers is challenging
  • Quality control is critical
  • Higher overhead
  • Client management at scale

Recommended Tools & Platforms

AsanaGoogle WorkspaceSlackGrammarly BusinessHubSpot CRM

Pro Tip

Start by subcontracting overflow work from your existing clients before fully launching an agency. This lets you test the model with minimal risk.

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